About the brand
10 Twenty One Candle Company
“Every flame has a story to tell.” Hand-poured Intention Crystal Candles rooted in Nature’s Artifacts — crafted in Canada, shared across North America.
Our story
Born from craft, rooted in crystal
At 10 Twenty One Candle Company, candle making is more than just a craft-it is the art of shaping atmosphere, capturing warmth, and honoring the moments that matter most.
How it began
A creative spark became a flame
Founded by Uzma Memon, 10 Twenty One Candle Company was born from a passion rediscovered. Over two decades ago, Uzma made the journey from Pakistan to North America, dedicating years to the heartbeat of her family's entrepreneurial life and helping build a thriving wholesale business. Yet, throughout those busy years, a creative spark remained-a quiet, persistent desire to create something deeply personal, beautiful, and lasting.
What began as a small, curated collection of crystal candles has grown into a refined brand rooted in elegance and true craftsmanship. Drawing inspiration from the legacy of our parent company, Nature's Artifacts, one of North America's most respected crystal suppliers, we have harmonized premium materials with soulful design. The result is a line of luxurious, hand-poured soy candles created to elevate your spaces.
Every candle is poured with the intention of bringing beauty into your daily life. Whether it is the soft, lingering glow of a summer evening on the patio or the quiet, comforting embrace of a winter night indoors, our collections are designed to move with the seasons and mirror your every mood.
Today, 10 Twenty One Candle Company is proud to share our light with major retailers and independent boutiques across Canada and the United States. We are honored to have earned the trust of a community that values artistry, quality, and the unique magic that only a beautifully made candle can provide.
“Every flame has a story to tell.”
10 Twenty One Candle Company
Meet the founder
Uzma Memon
Founder · Most know me as Uzzi
Most people know me as Uzzi. My name is Uzma Memon.
My journey began twenty-three years ago when I moved from Pakistan to North America. For a long time, my life was a whirlwind of spreadsheets and the fast-paced world of our family wholesale business. Working tirelessly alongside my husband for thirteen years taught me the beauty of grit and what it takes to build a legacy. But if I'm honest, through all those busy years, there was a quiet, creative part of me that stayed tucked away. I was building a business, but I still wasn't feeding my soul.
Then, I discovered candle making, and the world finally clicked into place.
The first time I poured a candle, it felt like finding a lost piece of my soul and finally introducing it to me. It wasn't just about the wax or the wicks; it was about the stillness, the light, and the pure intention behind the flame.
That is the heartbeat of 10 Twenty One Candle Company.
Every candle is a memory in the making. I'm so honored to be a part of yours.
What we stand for
Details that define the flame
At 10 Twenty One Candle Company, we pour every candle with heart, passion, and purpose, because we believe "Every flame has a story to tell".
Hand-poured in Canada
Natural soy wax, essential oils, and vessels chosen for quiet luxury — poured with care, never rushed.
Crystal heritage
Rooted in Nature’s Artifacts — pairing genuine crystals with fragrance to create Intention Crystal Candles.
Season & mood
Collections shaped for patio summers and winter evenings — scent and light that move with your life.
Canada & USA
Trusted by major retailers and independent boutiques who value artistry, quality, and meaningful gifts.
Light your next chapter
Bring intention home
Explore Intention Crystal Candles — or reach out for wholesale and boutique partnerships.